Italian Shopping Vocabulary: Essential Words for Going to the Store Together
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📚 Vocabulary January 16, 2026 9 min read
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By Love Languages Editorial Team

Italian Shopping Vocabulary: Essential Words for Going to the Store Together

Master Italian shopping vocabulary for everyday errands and romantic boutique browsing! Learn essential phrases for markets, stores, and shopping dates with your partner.

Shopping in Italy is an experience! From bustling markets to charming boutiques, knowing the right vocabulary will help you navigate any shopping situation with your partner. Whether you're buying groceries together or browsing for the perfect gift, let's learn to shop in Italian!

Types of Shops

Italian English What You'll Find
Il supermercato Supermarket Groceries, household items
Il mercato Market Fresh produce, local goods
La panetteria Bakery Bread, pastries
La pasticceria Pastry shop Cakes, sweets
La macelleria Butcher Meat
La pescheria Fish shop Seafood
La farmacia Pharmacy Medicine, cosmetics
L'edicola Newsstand Papers, magazines
La boutique Boutique Clothing, accessories
Il negozio di scarpe Shoe store Footwear
La gioielleria Jewelry store Jewelry
La profumeria Perfume shop Perfumes, cosmetics
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Phrase to Learn

Andiamo a fare la spesa insieme?

Shall we go grocery shopping together?

[ ahn-dee-AH-mo ah FAH-reh lah SPEH-zah in-see-EH-meh ]

A romantic way to turn a chore into quality time

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Shop Hours in Italy

Many Italian shops still close for lunch (pausa pranzo), typically from 1:00-4:00 PM. Plan your shopping accordingly! Sundays and Monday mornings are often quiet - many small shops are closed. Supermarkets usually have longer hours.

Basic Shopping Phrases

In Italy, shopping is a social interaction that begins the moment you cross the threshold. Whether you are entering a small boutique or a larger department store, acknowledging the staff is a standard courtesy that sets the tone for your visit. This section covers the essential greetings used for different times of day and how to politely signal your presence as you begin your shopping trip.

Once inside, you might need guidance finding a specific aisle or item. The subsections below, including "Entering and Greeting" and "Asking for Help," provide the specific vocabulary for navigating these initial interactions. Learning these phrases allows you to move beyond simple pointing and helps you communicate your needs more effectively to the shopkeeper or sales assistant.

Posso aiutarla? Can I help you?

Pronunciation: poh-soh ah-yoo-tar-lah

"Buongiorno, posso aiutarla a trovare qualcosa?"

Entering and Greeting

Buongiorno, posso aiutarla? Good morning, can I help you?

Pronunciation: bwohn-JOR-no, POS-so ah-yoo-TAR-lah

"Buongiorno, posso aiutarla? Sì, grazie, cerco un regalo."

Italian English
Buongiorno Good morning/afternoon
Sto solo guardando I'm just looking
Cerco... I'm looking for...
Avete...? Do you have...?
Dov'è...? Where is...?
Quanto costa? How much does it cost?

Asking for Help

Mi scusi, dove posso trovare...? Excuse me, where can I find...?

Pronunciation: mee SKOO-zee, DOH-veh POS-so tro-VAH-reh

"Mi scusi, dove posso trovare il pane?"

Italian English
Può aiutarmi? Can you help me?
Mi può consigliare? Can you recommend something?
Ce ne sono altri? Are there other ones?
Posso vedere quello? Can I see that one?
Ha qualcosa di più...? Do you have something more...?

At the Grocery Store

Navigating an Italian supermarket, or supermercato, requires a specific set of vocabulary focused on daily essentials and fresh ingredients. Understanding the layout often starts with recognizing common food items found in the dry goods and dairy aisles. This section breaks down these staples so you can build a reliable pantry while abroad or simply enhance your culinary vocabulary while shopping together.

Beyond the middle aisles, the produce section is a highlight of Italian food culture. You will find subsections dedicated to various fruits and vegetables, along with the specific quantities and measurements used at the deli counter or produce scale. In Italy, items are often measured by the etto (100 grams), and knowing these units is crucial for getting exactly what you need for your next meal.

L'etto 100 grams

Pronunciation: leht-toh

"Vorrei un etto di prosciutto crudo, per favore."

Common Food Items

Italian English Pronunciation
Il pane Bread eel PAH-neh
Il latte Milk eel LAHT-teh
Le uova Eggs leh OO-oh-vah
Il formaggio Cheese eel for-MAHD-jo
La carne Meat lah KAR-neh
Il pollo Chicken eel POL-lo
Il pesce Fish eel PEH-sheh
La frutta Fruit lah FROOT-tah
La verdura Vegetables lah ver-DOO-rah
La pasta Pasta lah PAH-stah
Il riso Rice eel REE-zo
L'olio Oil LOH-lee-oh
Abbiamo bisogno di latte e uova We need milk and eggs

Pronunciation: ahb-BEE-ah-mo bee-ZON-yo dee LAHT-teh eh OO-oh-vah

"Cosa ci manca? Abbiamo bisogno di latte e uova."

Fruits and Vegetables

Italian English
Le mele Apples
Le arance Oranges
Le banane Bananas
L'uva Grapes
Le fragole Strawberries
I pomodori Tomatoes
Le patate Potatoes
Le cipolle Onions
L'aglio Garlic
L'insalata Lettuce/Salad
Gli spinaci Spinach
I peperoni Peppers
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Market Etiquette

At Italian markets, you often shouldn't touch the produce yourself! Wait for the vendor to pick items for you, or ask "Posso?" (May I?) before selecting. Vendors take pride in choosing the best items for their customers.

Quantities and Measurements

Un chilo di pomodori, per favore A kilo of tomatoes, please

Pronunciation: oon KEE-lo dee po-mo-DOR-ee, per fah-VO-reh

"Buongiorno! Un chilo di pomodori e mezzo chilo di fragole, per favore."

Italian English
Un chilo A kilogram
Mezzo chilo Half a kilo
Un etto (100g) 100 grams
Due etti 200 grams
Un litro A liter
Una bottiglia A bottle
Un pacchetto A packet
Una scatola A box
Una dozzina A dozen
Un po' di A bit of

Clothing and Fashion Shopping

Italy is world-renowned for its fashion, making the clothing store a prime location to use your language skills. This section focuses on the specific terminology needed to navigate apparel shops, from asking for a different size to understanding the names of various garments. You will find lists of common clothing items and the necessary phrases to ask for a fitting room or a mirror.

Shopping for clothes is often a collaborative effort, especially when you are with a partner. We have included subsections on how to discuss fits and sizes, as well as specific ways to offer compliments or feedback on what your companion is trying on. Mastering these phrases ensures a smoother experience when navigating the nuances of Italian style and European sizing conventions.

Il camerino the fitting room

Pronunciation: eel kah-meh-ree-noh

"Scusi, dov'è il camerino?"

Basic Phrases

Posso provarlo? Can I try it on?

Pronunciation: POS-so pro-VAR-lo

"Che bello questo vestito! Posso provarlo?"

Italian English
Dov'è il camerino? Where's the fitting room?
Ce l'avete in altre taglie? Do you have it in other sizes?
Ce l'avete in altri colori? Do you have it in other colors?
È troppo grande It's too big
È troppo piccolo It's too small
Mi sta bene It fits me well
Mi piace I like it
Lo/La prendo I'll take it

Sizes

Italian English
La taglia The size
Piccolo (S) Small
Medio (M) Medium
Grande (L) Large
Il numero (scarpe) Shoe size
Che taglia porti? What size do you wear?
Come mi sta? How does it look on me?

Pronunciation: KO-meh mee stah

"Amore, esci dal camerino! Come mi sta questo vestito?"

Clothes Vocabulary

Italian English
La camicia Shirt
La maglietta T-shirt
I pantaloni Pants
I jeans Jeans
Il vestito Dress
La gonna Skirt
La giacca Jacket
Il cappotto Coat
Le scarpe Shoes
Gli stivali Boots
La borsa Bag/Purse
La sciarpa Scarf
I guanti Gloves
Il cappello Hat

Complimenting Your Partner

Ti sta benissimo! It looks great on you!

Pronunciation: tee stah beh-NEE-see-mo

"Wow! Ti sta benissimo quel vestito! Devi comprarlo!"

Italian English
Ti sta benissimo! It looks great on you!
Sei bellissimo/a! You look beautiful!
Ti dona molto It really suits you
È perfetto per te It's perfect for you
Che elegante! How elegant!

Paying

Quant'è in tutto? How much is it in total?

Pronunciation: kwahn-TEH in TOOT-toh

"Va bene, prendo tutto. Quant'è in tutto?"

Italian English
Quanto costa? How much does it cost?
Quant'è? How much is it?
Il prezzo The price
In saldo/In svendita On sale
Lo sconto Discount
C'è uno sconto? Is there a discount?
Posso pagare con carta? Can I pay by card?
Pago in contanti I'll pay cash
Lo scontrino The receipt
Potrebbe incartarlo? Could you wrap it?
È un regalo It's a gift
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Sales in Italy

Italian sales (saldi) are regulated by law and happen twice a year: winter sales (January-February) and summer sales (July-August). These are the best times for bargains! Look for signs saying "Saldi" or "Svendita."

At the Market

The local outdoor market, or mercato, offers a more dynamic and traditional shopping experience than a standard grocery store. Interactions here are often faster and more personal, requiring a quick grasp of conversational Italian to keep up with the flow. This section explores the specific language used when navigating stalls, dealing with vendors, and selecting the best seasonal offerings.

In the following subsection on market phrases, you will find the vocabulary needed to ask about prices, request specific weights of produce, and handle the transaction at the stall. Because markets often involve more direct dialogue than supermarkets, having these phrases ready helps you engage with the vendors and the vibrant atmosphere of an Italian piazza.

Quanto viene? How much does it come to?

Pronunciation: kwan-toh vyeh-neh

"In totale, quanto viene?"

Market Phrases

Sono freschi questi pomodori? Are these tomatoes fresh?

Pronunciation: SO-no FRES-kee KWES-tee po-mo-DOR-ee

"Buongiorno! Sono freschi questi pomodori? Sono di oggi?"

Italian English
È fresco? Is it fresh?
Di oggi? From today?
Di dove sono? Where are they from?
Sono buoni? Are they good?
Basta così That's enough
Ancora un po' A little more
Questo qui This one here
Quello lì That one there
Mi dia quello che ha di più maturo Give me the ripest one you have

Pronunciation: mee DEE-ah KWEL-lo keh ah dee pyoo mah-TOO-ro

"Vorrei un melone. Mi dia quello che ha di più maturo, per favore."

Shopping Together: Couple Phrases

Ti piace questo? Lo prendiamo? Do you like this? Shall we get it?

Pronunciation: tee pee-AH-cheh KWES-toh? lo pren-dee-AH-mo

"Guarda questo vaso! Ti piace? Lo prendiamo per casa?"

Italian English
Cosa ne pensi? What do you think?
Ti piace? Do you like it?
È troppo caro It's too expensive
Ne abbiamo già We already have it
Ne abbiamo bisogno? Do we need it?
Compriamolo! Let's buy it!
Torniamo un'altra volta Let's come back another time
È perfetto per... It's perfect for...

Gift Shopping

Cerco un regalo per il mio/la mia partner I'm looking for a gift for my partner

Pronunciation: CHER-ko oon reh-GAH-lo per eel MEE-oh / lah MEE-ah PAR-tner

"Buongiorno, cerco un regalo per la mia fidanzata. Cosa mi consiglia?"

Italian English
È per un regalo It's for a gift
Potete incartarlo? Can you gift wrap it?
Avete una confezione regalo? Do you have gift wrapping?
Qualcosa di speciale Something special
Qualcosa di romantico Something romantic

Sample Shopping Dialogues

Seeing vocabulary in action is an effective way to internalize new words and understand their usage in context. This section provides realistic scripts that demonstrate how the phrases you have learned come together in a natural conversation. By following these dialogues, you can observe the flow of a typical transaction and the polite exchanges that characterize Italian commerce.

The subsections feature scenarios set at a local market and within a clothing store. These examples highlight the back-and-forth between a customer and a shopkeeper, including common questions about availability and the final payment process. Reading these aloud with your partner can help with your rhythm and intonation when speaking.

Scontrino receipt

Pronunciation: skon-tree-noh

"Ecco il Suo scontrino, buona giornata!"

At the Market

Vendor: Buongiorno! Cosa le do? You: Buongiorno! Vorrei un chilo di pomodori e mezzo chilo di mozzarella. Vendor: Ecco a lei. Altro? Partner: Sì, anche due etti di prosciutto, per favore. Vendor: Perfetto. Sono 12 euro in tutto. You: Ecco, grazie mille! Vendor: Grazie a voi, buona giornata!

At a Clothing Store

You: Scusi, posso provare questo vestito? Assistant: Certo! Il camerino è laggiù. Che taglia? You: La 42, grazie. In the fitting room... Partner: Come ti sta? You: Non so... ti piace? Partner: Ti sta benissimo! Sei bellissima! You: Allora lo prendo! Quanto costa? Assistant: È in saldo, sono 45 euro.

Practice Exercises for Couples

Active participation is key to retaining new vocabulary, and working with a partner provides a supportive environment for learning through interaction. This section offers structured activities designed to get you and your companion speaking Italian in a practical, everyday context. These exercises move beyond rote memorization and encourage you to use the language to accomplish specific goals.

You will find exercises ranging from collaborative list-making to immersive role-play scenarios. These tasks cover everything from planning a meal together to simulating a full shopping trip in a clothing boutique. Additionally, the price check activity focuses on numbers and listening skills, ensuring you are comfortable with the financial aspect of any Italian shopping excursion.

Fare la spesa to go grocery shopping

Pronunciation: fah-reh lah speh-zah

"Dobbiamo fare la spesa per la cena di stasera."

Exercise 1: Make a Shopping List

Create a shopping list in Italian for:

  • A romantic dinner at home
  • A weekend picnic
  • Daily groceries

Exercise 2: Role Play Shopping

Practice these scenarios:

  • Buying fruit at a market
  • Trying on clothes together
  • Looking for a gift

Exercise 3: Price Check

Practice asking about prices and quantities:

  • Quanto costa...?
  • Ne vorrei un chilo/etto/due...

Quick Reference Card

Need Italian
How much? Quanto costa?
I'm looking for... Cerco...
Do you have...? Avete...?
Can I try it on? Posso provarlo?
Too big/small Troppo grande/piccolo
I'll take it Lo prendo
Cash or card Contanti o carta
Receipt please Lo scontrino, per favore
It's a gift È un regalo
Thank you Grazie
Fare acquisti insieme è sempre divertente Shopping together is always fun

Pronunciation: FAH-reh ak-KWEE-stee in-see-EH-meh eh SEM-preh dee-ver-TEN-teh

"Adoro fare shopping con te. È sempre divertente!"

Shopping in Italian opens up a world of experiences, from local markets to designer boutiques. Practice these phrases with your partner and turn everyday errands into language-learning adventures. Buono shopping! (Happy shopping!)

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Frequently Asked Questions

How do I ask where to find a specific item in an Italian store?

Use the phrase 'Scusi, dove posso trovare...?' (Excuse me, where can I find...?). For example, 'Scusi, dove posso trovare il latte?' (Excuse me, where can I find milk?). Be specific about the item you're looking for to avoid confusion. If you don't know the Italian word for the item, you can show a picture or describe it.

What's the difference between 'Quanto costa?' and 'Quanto viene?'?

Both phrases mean 'How much does it cost?'. 'Quanto costa?' is more common and direct. 'Quanto viene?' is slightly more informal and can also mean 'How much does it come to?' when referring to a total bill. Use 'Quanto costa?' when asking about the price of a single item and 'Quanto viene?' when asking about the total cost of multiple items.

How do I ask for a specific quantity of something at the market?

Use phrases like 'Vorrei... ' (I would like...) followed by the quantity and the item. For example, 'Vorrei un chilo di mele' (I would like one kilo of apples) or 'Vorrei mezzo chilo di pomodori' (I would like half a kilo of tomatoes). Be sure to use the correct unit of measurement (chilo, grammo, etto). Maria always orders 'mezzo chilo' of prosciutto.

What are some phrases I can use to compliment my partner's fashion choices in Italian?

Try 'Ti sta molto bene!' (It looks great on you!) or 'Questo colore ti dona!' (This color suits you!). You can also be more specific by saying 'Hai un ottimo gusto!' (You have great taste!) or 'Sei sempre elegante!' (You're always elegant!). Sincerity is key, so only compliment them if you genuinely like what they're wearing.

How can we make shopping in Italy a fun language-learning experience as a couple?

Turn it into a game! Challenge each other to use only Italian while shopping. Make a list of vocabulary words to practice beforehand. Try to negotiate prices at the market. After your shopping trip, discuss what you learned and any challenges you encountered. Anna and Tomas give each other a point for every new word used.

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